Coca-Cola Introduces Reformulated New Coke
Facing intense competition from Pepsi in the 1980s, Coca-Cola executives conducted extensive blind taste tests showing consumers preferred a sweeter formula. On April 23, 1986, the company unveiled New Coke, replacing its flagship beverage after nearly a century. The reformulation aimed to boost sales and appeal to younger drinkers, but it triggered widespread public backlash from loyal customers who viewed the change as a betrayal of tradition. Protests, boycotts, and bottler revolts followed rapidly. Just seventy-nine days later, the original formula returned as Coca-Cola Classic, and New Coke was eventually phased out by 2002.
