MTV Music Television Channel Debuts on Cable
In the late 1970s, cable television expanded in the United States, creating opportunities for niche programming. Music executives at Warner Communications developed a channel dedicated to music videos, targeting youth audiences. On August 1, 1981, MTV: Music Television began broadcasting from a small area in New Jersey. The launch featured the words "Ladies and gentlemen, rock and roll" followed by The Buggles' "Video Killed the Radio Star" as the first video. Initial programming mixed videos with veejay commentary, rapidly influencing record promotion, artist image, and youth culture. Within years, MTV expanded nationally and internationally.
